Xinyi Zhang

Tutor Oriel

Sign-up and course selection, redrawn so a student can judge the tutor before booking.

  • Role · Sole designer
  • Year · 2023
  • Tools · Figma

Problem

Create an account, answer four questions, book and pay. Sign-up lost people; course selection lost their trust.

A student is buying an hour with a stranger. They need the right information at the moment they choose.

Goals
  • Fewer drop-offs, faster sign-up.
  • A stronger, more readable brand.
  • Functions easy to find and use.
The student’s path, animated
create an accountfill out infofront pagebecome a tutortutor profilesubjectshelp & servicesearchselect a tutorselect a subjectYesNobookedcreate an accountfill out infofront pagebecome a tutortutor profileselect a tutorsubjectsselect a subjecthelp & servicesearchYesNobooked

Research

Interviews, then a usability test on the mid-fi prototype: one person, one task, watching where they stopped.

Every request was about the tutor, not the subject.

“Maybe you can add captions for each tutor that include name and experience?”

Evan

“The customer would like to know the price and rating at the beginning.”

ZhiZhi

“Perhaps enabling users to sort price per lesson, popularity, number of reviews and rating. Also search by tutor’s name?”

Befo

Decisions

One change per leak, small enough to test.

ChangeWhy
Create an account
Email fieldThe booking arrives by mail.
Password strengthThe rule written out.
Course selection
Background and experience on the cardJudge the tutor, not the subject.
More subjectsThe list was too thin.

Design

Three screens carry the flow: register, choose a tutor, pay. Green on grey and white.

  • Mintevery action
  • Greythe words
  • Whitethe ground

Outcome

A clickable prototype of the whole path, never built.

Reflection

Start from where people stop, not from the brief. Each round changed only what the last test exposed.

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